Helm is more than a fitness brand, it’s a complete wellness system built around the synergy of body and mind. The challenge was to craft a cohesive identity for Helm, one that captured its core belief: fitness as a lifestyle, fitness as a goal.

Tasked with bringing this philosophy to life, I helped shape a brand identity that mirrors Helm’s mission: to redefine what fitness truly means. From a sleek, state-of-the-art gym experience to a smart fitness app and an athleisure line that fuses function with style, every touchpoint was crafted to support a lifestyle that’s as strong mentally as it is physically.The result is a cohesive brand that doesn’t just promote movement—but total well-being.

Scope of Work

Visual Identity
Brand Guidelines
Motion Graphics
Digital Assets
Billboards/Posters


Helm 2023