The Challenge

Created for modern life, reducing wasted food one meal at a time. Smartfreeze containers create new possibilities to track and manage your food, providing you with a meal backup plan when you need it the most and allows you to enjoy freshly prepared food anytime without the worry that it was safe to eat.

The Solution

I helped develop a brand identity for Smartfreeze that reflects its innovative promise: giving people control, confidence, and convenience in their kitchens. These smart containers don’t just store food they empower users to track, freeze, and reheat meals safely, turning leftovers into reliable, ready-to-go options. With Smartfreeze, freshly prepared food stays within reach no second-guessing, no waste, just smart choices.

Scope of Work

Visual Identity
Brand Guidelines
Packaging
Digital Assets
Web/App UI

Product Designer
Orlando Novoa

Smartfreeze 2023
smartfreezecontainers.com