Created for modern life, reducing wasted food one meal at a time. Smartfreeze containers create new possibilities to track and manage your food, providing you with a meal backup plan when you need it the most and allows you to enjoy freshly prepared food anytime without the worry that it was safe to eat.

I helped develop a brand identity for Smartfreeze that reflects its innovative promise: giving people control, confidence, and convenience in their kitchens. These smart containers don’t just store food—they empower users to track, freeze, and reheat meals safely, turning leftovers into reliable, ready-to-go options. With Smartfreeze, freshly prepared food stays within reach—no second-guessing, no waste, just smart choices.

Scope of Work

Visual Identity
Brand Guidelines
Packaging
Digital Assets
Web/App UI

Product Designer
Orlando Novoa

Smartfreeze 2023
smartfreezecontainers.com