This D&AD project explores typoetry activism. This is a typograhic campaign designed to inspire climate action through poetry. Aimed at local audiences, it reconnects people with the planet and urges collective change in the face of the global climate crisis.
Over four months of research and development shaped the project's direction. A key turning point was selecting the poem "Warned" by Sylvia Stults, which became the creative anchor for the campaign message and design.
Scope of Work
Campaign
Limited Posters
Tshirt
Typoetry 2024
Curious about the creative journey behind this
typoetry project? Explore the full process.